We represent buyers and sellers of radio stations, nationwide

We prepare Fair Market Valuations for radio stations, nationwide

Our Valuation Services have been utilized by many owners and lenders, and are known for their accuracy.  Our longtime industry experience helps insure a successful outcome. There are many reasons to enlist Clifton Gardiner & Company to perform a valuation of your radio station, including anticipation of a capitalization, a merger, an acquisition or a sale of the station. This may also include exit and estate planning.  Valuing a radio station is a unique process that requires a thorough understanding of the characteristics of the broadcast industry and years of experience, along with an extensive data base of metrics. This includes information on comparable sales and regulatory and financial trends.

You need to know and understand the marketplace as it relates to the “real life” current value of your enterprise. We have the experience and objectivity and the professionalism to be able to prepare a very understandable and useful valuation report.

Radio Station Acquisition Financing:  Under current US government  regulations for financial institutions, banks are basically restricted to “asset based” loans with minimal consideration of the borrower’s operating income.  For this reason, it is essential for a borrower to include a professionally prepared Fair Market Valuation in the loan request documents.  This is important so you can “encourage” the lender to give proper recognition and value to your cash flow.  The report must be comprehensive and each assumption or conclusion must be backed up by credible research and documentation.

In preparing a Fair Market Valuation (“FMV”), Clifton Gardiner & Company considers several generally accepted valuation methods to determine the station’s estimated fair market value.  To reach our conclusion we select the methods that are most likely to result in the most accurate value.

We consider the following methods:

  • Physical Asset Value
  • Comparable Sales
  • Multiple of Current Operating Income (Cash Flow)
  • Multiple of Gross Revenue
  • Population Covered by Station (POPS) using the  most recent industry accepted standard multiple.
  • Population Covered by Station (POPS) using a multiple derived from studying actual recent station sales in the subject state and surrounding states.

Each of the methods are clearly explained and defined, and reasons are given as to which methods are used, or not used, in a particular valuation.

Please contact us for a proposal to prepare a Fair Market Value report for your station or group.  Our report proposals are prepared for each specific assignment, and are competitive in the industry.

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Radio Station Valuation

A division of

Clifton Gardiner & Company, LLC

24645 S Augusta Ct

Sun Lakes, AZ  85248



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